The ROI of Precooling & Postharvest

The financial benefits of prompt and proper precooling can be measured.

Selling fresh produce that weighs more and last longer, adds profits directly to the bottom line.  And helps to build and protect your brand-name-equity.

It is our pleasure to present here, from our colleague Adel A. Kader, Professor Emeritus of  Postharvest Physiology, University of California – Davis, “The ROI of Postharvest Technology.

See more at and

Thanks for reading! Jim Still. eMail Me.



About Banana Jim

Invented Tarpless Ripening in 1990 (some would argue that!), working at D Theoderedis in Bethlehem, PA. Founded Thermal Technologies, then sold it in 1997. Now head up Global Cooling, with the best ripening rooms and precoolers available. Ethylene scrubbers and ultrasonic humidifiers, too.
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