The financial benefits of prompt and proper precooling can be measured.
Selling fresh produce that weighs more and last longer, adds profits directly to the bottom line. And helps to build and protect your brand-name-equity.
It is our pleasure to present here, from our colleague Adel A. Kader, Professor Emeritus of Postharvest Physiology, University of California – Davis, “The ROI of Postharvest Technology.”
Thanks for reading! Jim Still. eMail Me.